San Carlo

Year: 2019
Client: San Carlo Gruppo Alimentare S.p.a.
Where: Via Turati 29, Milan

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Photos by Francesco Palù

Originally a rotisserie house established in 1936 in Milan, San Carlo is today one of the most famous Italian snack food manufacturers.

The chandelier is visible day and night from Via Turati, where the company’s renovated headquarters are set, few steps away from Montenapoleone fashion district.

“A free man is like a cloud”. And like a cloud, he’s a perfect ensemble of many single parts. A cloud travel, driven by the wind, and yet its minor parts stick together.

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